THE MOST VIRAL CAMPAIGNS IN THE WORLD…
IT’S IN OUR NAME SOOOO..
Viral Nation is notorious for extracting the full value out of influencer marketing campaigns and making them performance focused. With leading industry experience and the top performing global campaigns, we have secured a 95%+ retention rate and are ready for any challenge.
Viral Nation doesn’t stop at just influencer marketing – we run 360 degree marketing initiatives for brands globally. Content is the fuel to your marketing engine. Our creative team develops the most compelling content that’ll make even the most banner-blinded audience stop scrolling, start engaging, and convert like you’ve never seen before.
WE’RE THE GOLD STANDARD
It’s a bold statement and we stand by it. Successful influencer campaigns take a team of highly experienced, passionate, and results-driven strategists and creatives that accept nothing but the best. We’ve developed and managed countless effective campaigns in every corner of the world, for both SMB’s and enterprises, for B2C & B2B, and for all verticals whether it’s mobile apps, beauty, food & beverage, technology, travel & hospitality, and beyond.
The proof is in the pudding and our pudding happens to be data. You’ve already come this far so don’t waste another moment in contemplation. Let’s get a conversation started!
Viral Nation is trusted by some of the world’s largest brands to deliver consumable storytelling content for just about everything. Our in-house rockstar team of influencers and seasoned pro’s have tapped into the ability to deliver incredible content at scale for brands across the globe.
Coupled with this top tier content, Viral Nation has developed incredible distribution vehicles and specializes in:
Mat Micheli and Joseph Gagliese were the only two employees at their influencer marketing agency Viral Nation when they took a lease out on a 4,000 square foot office in Kleinburg, Ontario two years ago.
Today the entrepreneurs are well on their way to growing Viral Nation into the agency they’d imagined and closer to filling that large office space — with the hiring of seasonsed sales execs, its head count is up to 10.
Talent agencies like Viral Nation or MediaKix work with a stable of popular social Influencers who you can connect with for a fee. Unless you’ve got money to burn, and are looking to launch a huge Instagram Influencer campaign, this option is probably one to avoid for now. But hey, it’s there if you want to go big!
But, do you also know who does Apple and Microsoft turn to when they want to advertise on social media platforms? They turn to Mathew Micheli and Joseph Gaglies the Co-founders of Viral Nation for the same.
Viral Nation is an influencer marketing and influencer talent agency and it is not alone, there are dozens of companies riding the wave of activity in the growing social-media marketing industry.
Mat Micheli and Joseph Gagliese were among the first to recognize that social-media creators could become celebrities in their own right. In 2014, the two wanted to leverage their Instagram and Vine savvy to represent content creators--those now known as influencers.
"We had a good grounding of what it meant to represent someone," says Micheli, who had previously worked as an agent for friends who'd played in the National Hockey League.
Having served in the US Air Force, and been contracted by the NSA, Travis started using social media as a means of communication. However, in 2012 prior to his deployment to Afghanistan, he turned to social media for entertainment.
Joe Gagliese, co-founder and managing partner for talent agency Viral Nation, said his team has done a couple of influencer campaigns on Musical.ly on its own. The most recent one was for a top record label, where around 40 artists (between 18 and 21 years old) lip-synced 15 new songs combined from the music studio.
9 Ways Influencer Marketing Can Exceed Traditional Advertising
To successfully resonate with a target audience, content must emulate something or someone that the customer relates to. The overwhelming nature of ads explains why marketing efforts through print, email campaigns, mainstream digital and TV are becoming less effective. But a new extension into the marketing world, known as influencer marketing, is making waves.
Founded, originally, to rep hockey players, Viral Nation now acts as a go-between for digital celebrities and the brands who look at their follows with dollar signs in their big brand eyes. The pair describes their shop as “C.A.A. for Viners,” but were quick to emphasize how relatable and normal their talent pool is. “They’re different from other celebrities, they can do stuff like this,” Gagliese said.
Report: Brands are falling for fake Instagram influencers
Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion.
One way fraud often appears is through bots. As brands and agencies focus on “micro-influencers,” those with followers under 100,000, those same influencers are also likelier to turn to bot followers to inflate authenticity.