Match

Match approached Viral Nation with the task of reducing the Cost Per Acquisition/Registration from past influencer marketing efforts.

Viral Nation developed a strategy that activated influencers and theme pages on Instagram Stories to drive frictionless paths to conversion.
This resulted in a dramatic decrease in cost per acquisition.

 

The Goal

  • Drive user acquisition to Match through profile registrations
  • Position Match as the leader in online dating
  • Prove the effectiveness and value of influencer marketing for performance driven results

THE STRATEGY

  • Activate both influencers and theme pages
  • Platform focus on Instagram Stories (due to frictionless path to conversion with swipe-up feature)
  • Explore different influencer verticals and messaging
  • Strategic scheduling and timing of posts (weeknights and weekends)
 

 

Sample snapshot of Influencer content

THE RESULTS

Total Interactions

8.8 M

Clicks

40.45K